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Rushkoff on branding

I usually keep posting here strictly to the techie nitty-gritty. But I thought that aside from this talk by Douglas Rushkoff directly addressing important issues around commerce and the internet, it’s also just a fundamentally important perspective.

While I found Doug’s recent books Life Inc. and Program or Be Programmed to be well-written, sound advice, none of it comes close to this closing keynote talk he gave at a social media conference. He says:

I got really tired of listening to brand managers talk about their “Twitter strategies,” and by the time my closing keynote came around, it felt like I had watched the corporatization the net recapitulated over the course of the afternoon.

Please watch this if you’ve not come across Douglas’ recent ideas. (And please excuse the autoplay!)